We’re passionate about helping you tell your story.
Our Approach
We serve clients remotely across the country and offer both remote and in-person support in Upstate South Carolina. Our approach is designed to be affordable, using technology to be more efficient, keeping low overhead through fully remote offices, and utilizing a carefully curated network of subcontracted freelancers instead of full-time staff. Every freelancer we work with is thoroughly vetted, has nonprofit experience, and is not reliant on Let It Shine for their main income, allowing them the flexibility of working within smaller budgets. You get top-tier communications support without the hefty agency price tag.
Our Why
At Let It Shine, we believe that every nonprofit has a story worth telling—even if your budget is, well, shoe-stringy.
Let It Shine started as a solo venture. After years of working as a Nonprofit Communications Director, Adair Hill, our Founder and Lead Strategy Consultant, stepped away to raise a family. But the passion for nonprofit storytelling never left. Having worked both in an agency setting with a full team of communications professionals and as a one-person communications department, Adair saw firsthand the struggle small organizations face: tight budgets, limited staff, and the expectation to “do it all.”
Determined to bridge this gap, she launched Let it Shine to help nonprofits run effective communications on a shoestring budget. Originally founded as Let it Shine PR in 2018, the business quickly expanded to offer a broader range of communications services. In 2025, we rebranded to reflect our evolution into a full-service communications partner.
Why "Let it Shine"?
Our name comes from the beloved song This Little Light of Mine—a perfect reflection of what we believe. Small nonprofits are beacons of hope in their communities, shining light in the darkness through their mission-driven work. But without a strong communications strategy, that light can be hidden under a bushel, unseen by the people who need it most. Our mission is to help nonprofits remove those barriers, amplify their message, and let their light shine as brightly as possible.
Let’s Work Together.
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Retainer Packages
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