VISIBILITY READINESS REVIEW

You are doing meaningful work.

But when someone lands on your website…
is it immediately clear?

Can they understand who you serve, what you do, and why it matters — in five seconds or less?

If not, you don’t have a marketing problem.

You have a visibility problem.

And visibility is fixable.

WHAT THIS REVIEW DOES

The Visibility Readiness Review is a structured diagnostic of your organization’s public presence.

We evaluate:

  1. How clearly you communicate your impact

  2. Whether your website builds trust

  3. What’s blocking donor confidence

  4. Whether people can easily find and support you

  5. What changes will create the fastest improvement

This is not a surface-level critique.

It’s grounded in the Let It Shine Trust & Visibility Framework, our five-pillar system for helping small nonprofits become visible, trusted, and ready.

What’s Included

  • Website Review (Up to 4 Core Pages)

    We assess:

    • Homepage clarity
    • About page messaging
    • One program page
    • Donate / Get Involved page
    • Calls to action
    • Trust signals
    • Story presence
    • Visual consistency

  • Social & Public Presence Snapshot

    • 1 primary social platform
    • Google search visibility
    • Contact and discoverability review

  • Visibility Scorecard

    You’ll receive a scored breakdown across:

    • First Impression Clarity
    • Public Story & Human Connection
    • Findability & Discoverability
    • Visual Recognition & Consistency
    • Trust Signals & Credibility

  • Redline Feedback

    Targeted comments directly on your website copy (or one submitted document), identifying:

    • Clarity gaps
    • Visibility blockers
    • Missing trust signals
    • Story opportunities
    • Donor friction

  • Strategic Roadmap

    A prioritized improvement plan including:

    • Must Fix Now
    • Fix Next
    • Quick Wins
    • 90-Day Visibility Focus

  • 30-Minute Consult Call

    We walk through:

    • Your top 3 visibility blockers
    • Your fastest improvements
    • Where to focus first
    • What support (if any) makes sense next

    No overwhelm. Just clarity.

INVESTMENT

Founding Rate: $395

(Expanded Donor Trust Review available for $695)

Turnaround time: 5 business days

Book Your Visibility Review