VISIBILITY READINESS REVIEW

You are doing meaningful work, but when someone lands on your website… is it immediately clear? Can they understand who you serve, what you do, and why it matters — in five seconds or less?

If not, you don’t have a marketing problem. You have a visibility problem. And we can help.

You're working hard.
So why does it feel like
no one's watching?

Many small nonprofits pour enormous energy into emails, social media, and website updates — and still struggle to break through. The problem usually isn't effort. It's foundation.

When your core messages lack clarity, your website doesn't build trust, and your stories aren't reaching the right people, more activity just means more wasted capacity. Before you invest another hour in communications, you need to know exactly what's holding you back.

That's what the Visibility Readiness Review is for.

It's a structured diagnostic of your organization's public presence — not a vague assessment, but a clear picture of where your foundation is strong and where it needs work.

We examine five things:

  1. Whether your impact comes through clearly in the words you use

  2. Whether your website earns trust — or quietly loses it

  3. What's creating friction for potential donors

  4. How easy (or hard) it is for people to find you and take action

  5. Where the smallest changes will make the biggest difference

The review is grounded in the Let It Shine Trust & Visibility Framework — our five-pillar system for helping small nonprofits become visible, trusted, and ready to grow.

What’s Included

  • Website Review (Up to 4 Core Pages)

    We assess:

    • Homepage clarity
    • About page messaging
    • One program page
    • Donate / Get Involved page
    • Calls to action
    • Trust signals
    • Story presence
    • Visual consistency

  • Social & Public Presence Snapshot

    • 1 primary social platform
    • Google search visibility
    • Contact and discoverability review

  • Visibility Scorecard

    You’ll receive a scored breakdown across:

    • First Impression Clarity
    • Public Story & Human Connection
    • Findability & Discoverability
    • Visual Recognition & Consistency
    • Trust Signals & Credibility

  • Redline Feedback

    Targeted comments directly on your website copy (or one submitted document), identifying:

    • Clarity gaps
    • Visibility blockers
    • Missing trust signals
    • Story opportunities
    • Donor friction

  • Strategic Roadmap

    A prioritized improvement plan including:

    • Must Fix Now
    • Fix Next
    • Quick Wins
    • 90-Day Visibility Focus

  • 30-Minute Consult Call

    We walk through:

    • Your top 3 visibility blockers
    • Your fastest improvements
    • Where to focus first
    • What support (if any) makes sense next

    No overwhelm. Just clarity.

INVESTMENT

Founding Rate: $395 $295

Turnaround time: 5 business days

Book Your Visibility Review